Secrets of Selling to the Super Rich
Business superstars Doug Gollan, Michael Calman and Daniel Wade offer advice on how to land and engage with the Super Rich. This book features interviews from ‘sales superstars of luxury,’ star sellers who have been on the front lines of ultra-luxury transactions spanning millions upon millions of dollars. These pros, whose main focus isn’t on focus groups, have extensive experience and direct contact selling to the Super Rich. The ‘sales superstars’ share misperceptions about the Super Rich, and through recounting stories relate how their background, experience, knowledge, and selling secrets have served to create extraordinary marketing opportunities. Their insights will not only surprise you, but better prepare you for becoming a sales superstar yourself!
MARIE-LISE BARON : CHAPTER #3